New York, US-United States
Posted 4 hours ago
| About The Company A leading lifestyle platform that blends user-generated content with e-commerce, empowering millions to discover and share product reviews, fashion tips, travel experiences, and more. It serves as a trusted space for inspiration and authentic recommendations, especially popular among younger, trend-savvy consumers. Responsibilities – Develop strategies and lead overall operations for the Food & Drinks category, driving both content growth and creator expansion. – Define and showcase good content, and independently plan and execute campaigns based on differentiated content strategies to drive growth among target creator segments. – Identify and support good creators, nurturing emerging talents through coaching and resource support to scale their influence within the category. – Collaborate cross-functionally with Marketing, Product, and other teams to strengthen both on-platform and external awareness of the category and shape a distinct user perception. Minimum Qualifications – 3+ years of experience in content/community operations, media platforms, or related roles. Background in category operations and community building is a strong plus. – Passion for travel and offline activities. Being an avid traveler or content creator in the space is a bonus. – Strong user empathy and community insight—able to develop and iterate category strategies based on content research, user interviews, and trend analysis. – Good content sense with a sharp eye for quality and potential—can recognize promising creators and assess content tone intuitively. – Open-minded, collaborative, execution-oriented, and resilient under pressure. |
Job Features
| Job Category | Content Marketing |
| Seniority | Senior IC / Tech Lead |
| Base Salary | $80,000 - $100,000 |
| Recruiter | fiona.cai@ocbridge.ai |
