APAC Product Marketing Lead 2322

Singapore, SG-Singapore
Posted 3 months ago
About The Company

This company pioneers short-form video creation and social engagement, boasting a vast, engaged user base. Its platform empowers users with creative tools, filters, and effects. With a diverse content ecosystem, it’s a hub of creativity and expression. The proprietary algorithm ensures personalized content feeds, enhancing user engagement and satisfaction. This company wields significant influence on digital media, making it an invaluable partner for innovative collaborations and marketing endeavors.

About the team

The User Growth team (UG) plays a core role in the acquisition, activation, and retention of billions of users through our globally popular products such as Resso, CapCut, Helo, etc. We are building platforms, leveraging data & ML models, and providing end-to-end solutions to power the global growth of our company’s products. The paid ads creative team at UG is looking for a talented and self-directed professional to generate, manage, and evolve the creative initiatives for our suite of industry-leading products.


– Support the overseas growth marketing initiatives of the products, spanning multiple industries such as short video, music streaming, social, and web-based literature, etc.
– Manage the entire creative production lifecycle, including briefing agencies and internal design teams, giving feedback on scripts and rough cuts, tracking creative performance by category, etc.
– Monitor analytics dashboards and leverage key metrics & consumer behavior trends to drive actionable insights & recommendations.
– Work closely with other teams & stakeholders and optimize collaboration workflows as needed.
– Experience in performance marketing, advertising, branding, design, journalism, film, or another creative field required, passion for content and familiarity with the tech industry preferred.
– Strong quantitative skills and the ability to work with key metrics and data; energetic self-starter and quick learner with strong organizational, communication, and collaboration skills; ability to perform under pressure.

Job Features

Job CategoryMarketing Partnership
SeniorityStaff IC / Senior Staff IC / Architect

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